What is this all about? In 1-2 sentences, tell investors/partners what this is all about upfront so they know it is something they are interested in
What is the problem that your startup or service is solving? Later on, you'll respond to the what, why, why now (urgency) and why you have the team to accomplish it. For now, just describe what both you and they know to be the big problem that needs solving.
How is your company/product solving this problem? How is your company a part of the solution?
Any information on the size of the market and potential size of the opportunity. In order to build a compelling pitch deck, these are must-have metrics. Think in millions (or better yet, billions!) and always add credible sources. This slide is really important, as it will determine the potential outcome to investors that express interest.
Every business idea has competition. What are the other alternatives your potential clients are using to solve their problems? Who are they?
What are your company's competitive advantages in the marketplace and over your competition? What’s unique? What can you do better that really matters to consumers or profitability?
What are the features and benefits? What would make your end consumer/client attracted to engage in your solution?
You don’t have to be profitable or even have many paying customers to raise capital. Yet, the one thing every potential investor is going to want to know is what traction you have so far. What testing have you done? What is the feedback from user engagement? What is the trajectory of your growth?
What is the basic business model for acquiring customers and generating revenues? What media will you use to increase your visibility?
The financials slide is one that investors will spend the most time on. It’s one of the three most important slides in your pitch deck, according to Forbes Magazine. Key points include your burn rate, break even point and how many clients you need to make a profit.
Who are your other current and previous investors? Investors are usually very encouraged by success in raising money from angel investors and even friends and family. It shows someone else believes in you and has put their money on the line. It serves as social proof.
You're asking for funds, so… What are you going to do with the money? Spend it on rent or buy up customers and squeeze the competition out of business? Detail your intention clearly.
What makes you the entrepreneur or founding team to bet on driving a home run with this valuable solution? What is your industry and business experience? If you are weak in this area, include one or two key staff members who really round out and strengthen the team.
This slide includes your contact information and other information on what you would like them to do in order to begin.